Archive for the ‘greenwashing’ Category

Clorox Green Works, Greenwashers or Environment Stewards

I have been reading a lot of mixed reviews of Clorox’s new “green works” line of household cleaners.  For those of you who do not know, greenwashing according to wikipedia “is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”  Chester’s Clean House writes that even 1% unnatural ingredients is too much.  They have a strong argument, but I still think the cleaners are better for the environment and they don’t really cost me any extra to use them.  Joel Makower discusses how Clorox is trying to become a green company, after many years as the “Bleach” company.  TreeHugger seems to like green works and talks a lot about it’s Sierra Club endorsement.  This all gets more interesting as I researched it more because it seems that Joel Makower is a consultant for Clorox and the Conservation Director of the Sierra Club is a TreeHugger blogger.  So I am starting to wonder, is Clorox trying to buy a more green name?  That sure sounds like greenwashing to me.  Let me know what you think of this product and in your comments tell us if you are going to buy it?

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